Title: Why Does Apple's "Application Tracking Transparency" Bother Mark Zuckerberg?
Description: Apple recently released the iOS 14.5 update worldwide, introducing a ton of new features, including the ability to unlock your device with your Apple Watch while wearing a face mask. This is a very good convenience, especially in the era of coronavirus. As you know, not in every situation you can remove the mask and you have to call.
However, there is one other new feature that may not sound like the best, but is very relevant to most users - "Application Tracking Transparency". How does application tracking transparency work?
For many years, Apple has focused heavily on user privacy, and the new feature is another testament to this. The feature we are writing about shows pop-up notifications that show the data which applications want to collect and the purpose of their collection. Users do not need to enable / disable this feature; all they have to do is update their iPhones to the latest iOS. Upon completion, applications that track user history will display a pop-up window where you can opt-in or opt-out. Facebook is heavily reliant on internet user data, and anything that threatens its giant money-minting network is undesirable.
The social media goliath made $ 84 billion in advertising in 2020, 21% more than its revenue from the previous year.
While Facebook's profit can be huge with new user privacy-oriented policies, Apple is well placed to make profits without compromising privacy. Apple's revenue comes from the sale of iPhones, laptops, smartwatches, and other products in its vast product ecosystem, while some of it comes from apps and in-app purchases. The company raised $ 64 billion last year. This is a very impressive sum.
keywords: apple, tracking, apps, privacy, security, advertising
