Google stops using your browsing history for ad targeting.

Title: Google stops using your browsing history for ad targeting.

description: Google's business model is mainly focused on targeting ads based on the user's browsing history. What is it about? If we enter in the browser that we are looking for a specific phone model, in a few minutes after closing the browser window we will be inundated with phone ads at attractive prices. It looks like this will change soon. Google says it will soon introduce a huge change to its business model. What are these changes? What can you expect?

As far as we know, it seems that Google will stop using the user's browsing history for ad tracking. People should not accept online tracking to get the benefit of relevant advertising. And advertisers don't need to track individual consumers online to get the benefits of digital advertising. Unfortunately, it's not that good. At present, advertisers track users and users have to accept the fact that they are tracked on the Internet by the browser and other plug-ins and applications.

When can new changes be expected?

The changes about which so much are said in social media and on Internet forums can be expected already in the past month.

Many people are probably wondering how Google is going to make money now? Ads have been one of the Internet giant's main sources of income, and data mining is likely to continue. What does changing the rules mean? The policy change means that Google won't target specific people to get your data. This solution seems to be very interesting. We are curious how it will look like in practice. We will have to wait until April to find out how it works in practice. When we find out how it looks practically, we will share our impressions on this topic with you in the next article.